Thursday, April 9, 2009

Need a Job? Join Twitter

If you’ve read some of my blog posts, you might have guessed that I’ve been cynical towards Twitter, the popular social networking site that allows people to send “Tweets.” However, as I read about the site’s popularity and listen to my colleagues opinions, and the benefits, I am starting to embrace it.

I came across an article on Forbes.com that demonstrated another important use — finding a job. The article indicates that while there are many social networking sites out there, Twitter especially has helped one lucky sole. Kyle Flaherty left his marketing position in Boston last spring determined to find an in-house public relations job. He tweeted about his decision and included a link to his professional blog, where he described the kind of work he was looking for. Within days his tweet was retweeted. That is, an acquaintance forwarded it--to his current boss. "I don't think I would have gotten this if not for Twitter," says Flaherty, who moved from Boston to Austin, Texas, for the new job last year with his then-pregnant wife and 2-year-old son.

Obviously not everyone will find their dream job by tweeting about it. But if people use Twitter and other sites such as Facebook and LinkedIn as a way to network with peers or hiring managers it would be a smart move. While many people use Twitter to tell others about their trivial activities and ramblings, there are clever ways it can be used to one’s advantage. The most clever Twitterers use it to comment on happenings in their professions. They follow industry leaders' tweets and even build informal relationships by following one another.

To get a better idea of how to use Twitter to find employment opportunities, Tara Weiss give her top tips:
1. Open an account and include something about your profession in your user name. Since users can search tweets by topic, that's one way of making your feed more visible.
2. Don’t blast people with a message saying that you’re out of work.
3. uild momentum slowly.
4. In the profile section, put a few lines about what you do professionally--that also helps your searchability.
5. Before you start tweeting, search for leaders in your industry, companies you'd like to work for and other potential professional contacts. Follow them. Many companies--especially in marketing, public relations and technology--use Twitter to post job openings, and a lot of hiring managers tweet too.
6. Start tweeting. Offer your opinion on news, industry happenings and seminars. If someone you follow, particularly an industry leader, says something controversial or interesting, retweet (forward) it, or send the person a direct response. That can be an ideal way to get a casual but more personal conversation going.
7. If you're following a hiring manager at a company you'd like to work for, observe what he or she writes and then tailor your tweets to comment on similar things.

For the millions of people looking for work, besides looking at Career Builder and the NY Times Job listings section, Twitter is one site you might want to check out. For more tips on how to use Twitter to your advantage in order to find work, check out the article here.

2 comments:

  1. Hi Jennifer, thanks for posting the Forbes story. Obviously the story focused on Twitter, but as you state there are so many other outlets and of course face-to-face networking always trumps the online tools. As I went through this process and watched others it became clear to me that LinkedIn has become our new form of a resume and Twitter or a blog is your "cover letter" per say.

    Twitter, for me, has become much more of a back-and-forth conversation rather than a series of "status updates", which is a terrific resource when looking for a job or just trying to establish new relationships.

    Enjoy your blog!

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  2. Boost your Twitter account! Let www.troopsocial.com help you.

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